If there is a single problem with the Internet that just about all of us face online, it is not that a lack of information, but rather a bombardment of too much information. This information overload comes in many forms and I'm sure that most of us have been affected by the "too much advertising" form from our first day online until now.
Yet it's not just a matter of constantly being hit over the head with too much information or too many sales pitches, it's something more. Today many marketers, including myself, use a strategy of providing a ton of free information to the general public in order to gain trust and develop relationships with people and there is nothing wrong with this approach at all, as a matter of fact, if you are not doing this then you should start.
What I did find when I was putting together the Elite Marketing Systems Group - yep, free internet marketing training if you are interested - was that there was not a shortage of information and it was not difficult to find the methods and techniques that I and others use to rank well on the search engines and develop a lot of traffic coming to our sites, but there was a problem in the way the information was presented making this more of an organization problem than anything else.
For example, I always talk about article marketing, video marketing and blogging. These are the primary methods that I use to promote myself and my products and opportunities. I develop all of my marketing strategies, well almost all of them, around these three forms of promotion, but when we start talking specifics I realized right away that there are so many things that I do that I don't even think about that often times overburden the very people I am trying to help in the first place.
This is the reason why I halted my training site for a while. I wanted to revamp the whole process so I could put together something much more easily digestible, something that a newbie marketer could take from our training, put into action and see results in the first week or so.
I think that this is probably the key to becoming a much more successful mentor/coach and a much more satisfied pupil. The organization of information is perhaps the most important skill that an experienced marketer can develop. Too much information, especially disorganized information, will not only frustrate the student and new marketers - and even a few experienced marketers - but will also create a stress load so high that many will walk away from the Internet all together.
There are a couple of tips then that new marketers should keep in mind when looking for a mentor or training program. The first tip would be to make sure that the coach you are looking to join actually gets results. Do they know how to generate traffic? Do they know how to generate leads? Are they generating an income online?
Sure, some folks will lie, this is just an unfortunate truth about this online stuff, but those that do this usually won't be around for long. Remember that building up a reputation requires trust and trust is developed through honesty.
The second thing that you may want to consider is the organizational method that will be taught and maybe even multiple delivery methods for providing training. Stay away from the good old "free video training." This sounds great, but without a question and answer forum where you can provide feedback and go over your own questions, video training alone might not fulfill all of your own educational requirements.
Mark Graham is the founder of the Elite Marketing Systems Group, an organization dedicated to helping others learn how to market effectively online. You may read more marketing tips and tricks by visiting Mark's personal blog.
