What a lot of people don't realise when they head out into the massive world that exists online is that they are constantly being watched. Google, the world's largest search engine, knows everything about your browsing habits, history - even where you click on what page can be scrutinised by the web monolith.
Google is profiling you whether you're logged in with a Google account or browsing anonymously and they have been for three years now. Your computer's cookies give you away completely and there isn't a lot that you can do about it.
Why am I being profiled?
Google alters your search results. It's simple really, depending on what you like, what websites you frequent, who your friends are online and your web history, Google delivers personalised search results that are tailored specifically to you.
This means that if you and someone else from the same city search for the same thing at the same time, you're going to get two completely different sets of search results.
How does Google profile me?
Google profiles you in 57 different ways. They analyse so many different things about your web usage that they can create an incredibly accurate personal experience using their range of applications and services.
From little things like hobbies and interests to political views, Google remembers it all and uses the information later to customise your search experience.
Why does Google profile me?
Another simple question with an even simpler answer.
Advertising.
Google's 'people profiles' allow them to better deliver relevant and more effective advertising, driving up their revenue through pay-per-click and creating more value in their brand for clients. After all, you're the primary source of their income, why wouldn't they want to make the most of you?
Can I stop them from profiling me?
Unfortunately not. Having Google profile you is part of using their service. Some people get outraged when they learn of companies doing this or similar, but in reality they're providing you with a free service that they need to make profitable somehow. The profile they make for you allows them to deliver a better experience and create additional revenue at the same time.
Remember that you're never truly anonymous online. You might be hidden behind a screen name and completely faceless, but there's always somebody watching and you leave a digital footprint wherever you go. While there are benefits that come with an online experienced personalised by Google, it's interesting to learn that the information you're being shown is filtered.
Learn more about this topic and more at the Apex Internet marketing and SEO blog.
