There are many business models to choose from when using Facebook. You can use Facebook ads to sell affiliate products or to sell your own products as well, whether it's digital like ebooks, physical products or the currently popular Tee Spring model. However, for the purposes of this article let's focus on one particular Facebook marketing business. The overall business plan is pretty straightforward, utilizing three things - a Facebook Fan page, Facebook Ads, and your own web site.
So, how do you make a Facebook business page work for you? Plenty of time and effort goes into making the business page work. However, it is up to you to create a great layout that is simple to use yet effective. If that sounds hard to do, here are some tips that will help you along the way.
Use the powerful Facebook Ads platform to create a "like" campaign to build your number of fans. While you can promote web sites with Facebook Ads, of course they would favor keeping those people on their own web site. A "like" campaign can be a great and cost effective page to quickly add lots of fans.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Your web site has two purposes - to generate immediate income via sales of products as an affiliate or via ads on the site, such as Google Adsense. The second purpose is to get people on an email list. With the email list you will want to send out three to five emails per week that drive people back to new content on your web site. This fan page has almost 6.5 million fans and is used to drive traffic back to the web site where you will find mostly Google Ads for monetization. If only one percent of the fans visit the site on a daily basis, that's still almost 65,000 visitors PER DAY to the web site!
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
So, how do you make a Facebook business page work for you? Plenty of time and effort goes into making the business page work. However, it is up to you to create a great layout that is simple to use yet effective. If that sounds hard to do, here are some tips that will help you along the way.
Use the powerful Facebook Ads platform to create a "like" campaign to build your number of fans. While you can promote web sites with Facebook Ads, of course they would favor keeping those people on their own web site. A "like" campaign can be a great and cost effective page to quickly add lots of fans.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Your web site has two purposes - to generate immediate income via sales of products as an affiliate or via ads on the site, such as Google Adsense. The second purpose is to get people on an email list. With the email list you will want to send out three to five emails per week that drive people back to new content on your web site. This fan page has almost 6.5 million fans and is used to drive traffic back to the web site where you will find mostly Google Ads for monetization. If only one percent of the fans visit the site on a daily basis, that's still almost 65,000 visitors PER DAY to the web site!
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
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