How To Design Better Apps For Your Business, Save Time Building Them, And Make More Money From Them

By Alex Fishers


The fastest and most convenient method for small to medium size companies to make their custom-made mobile apps is to discover a device that permits them to utilize tested app structure platform. They permit one to develop stunning mobile apps and mobile internet sites without having to understand complicated coding and html5 language. In addition, they should be offered with 100% guarantee.

If you finally decide to design your custom business mobile app utilizing one of these content management or CMS software, ensure that the CMS enables you to choose market particular design templates. As an example if you are developing mobile apps for dining establishments or mobile apps for fitness centers, for legal representatives, real estate and loan brokers, there are design templates that help with and accelerate the mobile app development. Ensure that the tool enables you to quickly develop, modify and manage your mobile app online and that the procedure does not take days to finish but can be done in one to two hours with a state of the art drag-and-drop menu.

Another tool to look for when building your mobile app for your company is a management system that enables the creation of gorgeous app design, professionalization, and performance throughout a broad variety of mobile device platforms such as Apple, Android, Windows and Blackberry. These management software make the app design and upgrades easy to do.

When deciding which mobile app development service you want to use, make sure that it provides with a scalable and reliable mobile app cloud hosting that uses the latest in data hosting technology with preferably 99.9% uptime for your mobile apps. The data encryption technology and data backups should be the latest in the market. Data backup should be performed daily, weekly, and monthly to ensure your data is never lost while using the service.

Since you will be design your business app, you want to get the help you need when you need it. So, make sure that the service offers hundreds of tutorial articles and videos that document every part of building the app. Preferably find live and recorded webinars on how to build beautiful mobile apps and use help articles if your prefer them over videos.

If you decide to use a 3rd party app design tool, get the guarantee that the tool give you the ability to add all the app functions that will let your users, i.e. your consumers to make use of the app to its complete capacity. These functions should consist of but should not be limited to: food purchasing, shopping cart, loyalty programs, third party website integration, push alerts, GPS directions, one touch calling, tell-a-friend, reservations, news feed, podcasts, videos and much more.

And the most important feature that you want your app to have is push notifications that will allow you to send messages directly to your customers smart phones to inform customers on business events and specials, update customers on new app content, send special offers and coupons, and send actionable messages. These push notes should be included free and be unlimited in number. These push notes should encourage your clients to visit your place of business more often. The service should also allow you to send geo-location enabled messages.

Finally, what you should to look for when developing your own app is a solid analytics function. The analytics should give you al the app insights from the number of app downloads, to when your users utilize your app, which platform is the most popular (Apple or Android), and which tabs or pages are most visited. In addition, the platform you use to develop your company app must enable you to track dollars from products sold, dollars from food orders, manage scheduled consultations, and lastly to understand your app's ROI.



A few words on Mobile Marketing

Mobile marketing is one of the latest and greatest methods of advertising for business of many kinds. If it is done correctly, it can really increase the traffic to a website or number of customers to a store. Use the following tips to help you incorporate mobile marketing into your marketing plan.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or "text speak" is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.

Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.

Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.

Keep track of a customer's buying habits, and use those results. Personalize your messages to a customer based on their actual habits and you will find that people become more interested in your business. When you take the time to make a person feel important, they will become return customers much more easily.

Take the tips that you have learned through this article and apply them to your marketing plan. Your business is sure to benefit from the time and the energy that you put into your mobile marketing campaign. Keep with your plan and you are sure to see the results you seek.




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