Correlating CM Punk's Statements To An Internet Marketing Company

By Rob Sutter


If you are a pro wrestling fan, you've probably already heard about - or even listened to - the two podcasts CM Punk did with longtime friend Colt Cabana. For those who do not know, CM Punk is a former talent of World Wrestling Entertainment. After reaching tremendous levels of success in the company, Punk left the company early this year. These podcasts, which have been recorded recently, shed light on the matter and it makes me believe that WWE could use an Internet marketing company.

Punk took it upon himself to speak to Cabana about his treatment in WWE, during the last few years of his career specifically. While many points were covered, what was most shocking was how the company almost forced Punk to work while he was injured. In fact, he wrestled many times while suffering from a staph infection, even though he didn't know that was the case then. Seeing as how staph infections can potentially become fatal, this was a serious issue that Punk was right to address.

Punk also spoke about how he was being stifled on the creative side of things. For example, before he returned to the company a couple of years ago, he suggested that he'd wear MMA-style shorts to let his character evolve. WWE did not allow him to do so, on account of advertisers, but former WWE talent Brock Lesnar was able to return with those very shorts. Evidence like these pieces are strong and they only further illustrate why WWE would need an Internet marketing company.

Why does such a large company need an Internet marketing company, you may wonder? It comes down to a single idea: reputation management. WWE, at the moment, does not look very good and the fact that various publications reported Punk's podcast show that he was able to create a sizable dent in the company's armor. One could make the argument that long-term efforts with firms like fishbat can smooth over matters, though this is more of a hypothetical statement than anything else.

No one can argue with the fact that Punk's part, in these podcasts, have shed quite a bit of light on the inner workings of WWE. Why should talent be mistreated in such ways that they are either hurt due to injuries or simply burned out because of a lack of creative freedom? Factors like these are ones that WWE would be wise to address, in the most professional of ways to boot. Even if this is done, I'm sure that no wrestling fan will forget Punk's words for a while.




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