Walmart's Savings Catcher - Latest Killer App Introduced

By Arees Furqan


Walmart has recently launched its new Savings Catcher, a killer app that is perhaps the greatest thing to come to the arena of retail in recent years. The app takes an old-fashioned philosophy and adds a new high tech twist to it. Walmart's best price guarantee is not exactly revolutionary. The "lowest charges, anytime" mantra has been a part of Walmart's basic philosophy since the 60s, and the idea that buyers are price conscious has been with us for as long as money has existed.



To use the system, advertisers merely add a little code to their sites. The code will generate a distinct Google phone number that will be displayed for up to 90 days, and will redirect to the firm's official phone number.

This means that Google is able to track not merely users who take advantage of the click-to-call feature of their phone, but likewise those who write the number down and call it manually. Users can assign distinct values to conversions depending on which page the phone number was displayed on. So, a person who calls a general inquiries or customer service number might be worth less (in terms of advertising payments) than a person who called in directly to the sales hotline.

Unfortunately, the method is unable to track real conversions, so there is no manner of realizing whether those callers purchase something before the call is ended, but the metrics are still good and there are other contact center specific apps that offer more detailed logging, so webmasters who want to track more detailed metrics will have the way to do so. Currently, Google is offering the feature in the USA, the UK, Germany, Spain, France and Australia.

The best way to shop for a sound system is to research products on the web. Then head into the retail store. You can also obtain these audio systems on the web. But most people like to take a thorough look at them. This will allow them to decide whether or not the size and version of the system is ideal for their home.

Walmart will make use of the facts they collect from the app - such as community data, the items that the client buys, and how often they shop, to deliver users with targeted discounts and special offers. In addition, buyers are able to make use of the app to compare prices, check stock levels at their local outlets, and even refil prescriptions. This app is just like a low-friction benefits program, but with so many supplemental features that the value proposition is much less difficult to sell.




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