Google has been enforcing its webmaster terms of service lately. This has caused some havoc in the world of SEOs who may have been playing games with the rules in the gold old days when Google was not that good at catching them.
The search giant is penalizing webmasters who have a lot of duplicate content on their websites, and websites which have an unnatural link profile. During the early stages of the Penguin and Panda updates, many webmasters found their sites vanished out of the search results with no explanation. Even honest webmasters found themselves struggling in the SERPs. The good news is that Google is trying to be more transparent about what is, and is not, considered a violation of their policies.
This can be a disaster and a nightmare for website owners who relied upon Google's searches for most of their traffic. It is also very difficult to get Google to forgive you once they have sent this type of warning. It means that they have gone beyond merely imposing some sort of algorithmic penalty, but have manually stepped in to slap your hand.
It is important to understand why you got this warning. If you email Google, they may even give you some more information. But do not expect them to hold your hand to try and get the penalty lifted.
Some people do recover from this type of warning. The key is to find the links that Google does not like. These tend to be lots of spam links on other sites that are not really very high quality or related to your own site. You can find tools and even services that can help you try to get these links removed.
Once your link profile is cleaned up, you can ask Google to re-evaluate your website and consider re-including it in the SERPs. All Google wants to see is a good-faith effort to clean up your link profile. If you can do that, then you will have a good chance of recovering after receiving a warning. But, it is important to act quickly and early, so help increase your chances.
About the Author:
WarriorForum.com - The Trinity Code is a website dedicated to exposing the advantages & disadvantages with an in-depth The Trinity Code Review.
