Search Engine Optimization Explained

By Marcus Ryan


There are many blueprints and guides that are supposed to help you gain better rankings on Google. The truth is if you want to understand search engine optimization you need to start from the beginning. For example one of the very first things you should do is your keyword research, properly researching for the best keywords that apply to your site. In this article you'll find tons of tips to help you with seo.

The content of your article is an important piece of the puzzle, too little content can affect your rankings. It's always recommended you have at least 500-1,000 words of content on your homepage and that it includes your targeted or main keyword at least 2-3 times. This will help you get your onsite optimization on track and will help you get your site indexed by the search engines much faster.

Make sure you select relevant keywords to use in your anchor text when posting an internal link. Just typing "click here" followed by linking to that term, will not help your search rankings. Utilizing the correct keywords in your anchor text will not go unnoticed by those search engine spiders.

Now in case you also have a blog on your website we recommend you follow the same optimization guidelines for each individual post. For example adding the targeted keyword in your post's URL, adding and optimizing meta tags, tittles and keywords just to mentioned a few.

There are many benefits in being ranked on Google for competitive search terms, this is specially true if you own a business since it can save you a lot of money in advertising. If you have a local business being listed on the first page of Google will put you ahead of your competition and it could increase your profits by 75% or more.




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