Anyone that is experienced in Long Island SEO will tell you that writing plays a pivotal role in how websites rank. Without content, it's unlikely that businesses will see the visibility they're looking for on Google, Bing and a host of other search engines. Are you a business owner that has invested in written content, but isn't seeing the returns that they expected? Here are a few questions worth asking, as you may find the answers useful.
"What topics are best for SEO content?" It depends on the clients you're working with or the industry that you specialize in. Let's say that, for the sake of this piece, that you work in travel. Maybe you'd like to create content that touches on the best places to go on vacation, or perhaps the best ways to reduce airfare for extended trips. Whatever the case may be, you should know that there's no shortage of topics that can help create SEO content.
"What's the appropriate word length for SEO content?" According to reputable authorities on marketing, www.fishbat.com included, word length varies from piece to piece. Years ago, it was unheard of for a piece of SEO content to be any longer than 250 words. These days, it's not uncommon for a piece to go beyond 1,000 words, as this word length usually accommodates high-quality content. There is no one right answer to this question, but understand that quality and quantity remain entirely separate entities.
"What should I know about including links?" First, understand that less is more. One of the big mistakes that a business owner can make is including too many links that direct back to their website. Not only does this come across as spammy to the average user, but it can harm search engine rankings. Second, include links that are relevant to your brand and the subject matter of your content. This will help your work come across as professional.
"What's a good number of written pieces that should go out each week?" One of the cardinal rules of writing for SEO is that there shouldn't be a drought. If you go for several weeks, or even months, without publishing new work, it can hurt your rankings. This is one of the reasons why you should focus on publishing one or two pieces, at least, per week. Whether it's on your own website or a third-party platform, regular content creation is essential.
"What topics are best for SEO content?" It depends on the clients you're working with or the industry that you specialize in. Let's say that, for the sake of this piece, that you work in travel. Maybe you'd like to create content that touches on the best places to go on vacation, or perhaps the best ways to reduce airfare for extended trips. Whatever the case may be, you should know that there's no shortage of topics that can help create SEO content.
"What's the appropriate word length for SEO content?" According to reputable authorities on marketing, www.fishbat.com included, word length varies from piece to piece. Years ago, it was unheard of for a piece of SEO content to be any longer than 250 words. These days, it's not uncommon for a piece to go beyond 1,000 words, as this word length usually accommodates high-quality content. There is no one right answer to this question, but understand that quality and quantity remain entirely separate entities.
"What should I know about including links?" First, understand that less is more. One of the big mistakes that a business owner can make is including too many links that direct back to their website. Not only does this come across as spammy to the average user, but it can harm search engine rankings. Second, include links that are relevant to your brand and the subject matter of your content. This will help your work come across as professional.
"What's a good number of written pieces that should go out each week?" One of the cardinal rules of writing for SEO is that there shouldn't be a drought. If you go for several weeks, or even months, without publishing new work, it can hurt your rankings. This is one of the reasons why you should focus on publishing one or two pieces, at least, per week. Whether it's on your own website or a third-party platform, regular content creation is essential.
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