When it comes to social media networks, LinkedIn is the one that's most geared toward professionals. What this means is that, if you know what to do, you can make this platform an essential marketing tool. Anyone that has succeeded in Long Island advertising will agree, as they know the tricks of the trades. For a better understanding of what you can do, to attain similar success, here are some do's and don'ts to know.
One of the ways to leverage LinkedIn, from a marketing standpoint, is by taking advantage of its content creation tools. For example, if you have a business, create a company page where you can share posts on a routine basis. If you pride yourself on being a capable writer, you can use LinkedIn's own publishing tool, which will allow you to submit articles for followers and users alike to read. As reputable companies like fishbat will tell you, content matters.
You should also look into Groups, which are among the many facets that help LinkedIn stand out from other social media platforms. One of the reasons Groups exist is to help connect like-minded individuals. They will be able to stay engaged in conversations related to news stories, writing opportunities, and the like. Depending on the subject matter of said conversations, users may wish to speak outside of these Groups, which can help foster business relationships in the long run.
When it comes to the don'ts of LinkedIn, in terms of marketing, leaving your profile incomplete is a major one. In fact, one of the reasons why users may not see the engagement they're looking for on this platform is because their profiles don't have the essential details. Where did you go to school? How many years did you spend at your previous place of employment? Details like these matter, so include them in your profile if they're available.
Lastly, don't simply connect to users and fail to follow up. If your goal is to establish relationships on LinkedIn, you must be consistent with your interactions. Even a simple "hello" or "thanks for connecting with me" goes a long way, as it shows that you're not simply looking to boost your connection number. Don't be timid about reaching out; if anything, your ability to directly engage other users will set potential relationships into motion.
One of the ways to leverage LinkedIn, from a marketing standpoint, is by taking advantage of its content creation tools. For example, if you have a business, create a company page where you can share posts on a routine basis. If you pride yourself on being a capable writer, you can use LinkedIn's own publishing tool, which will allow you to submit articles for followers and users alike to read. As reputable companies like fishbat will tell you, content matters.
You should also look into Groups, which are among the many facets that help LinkedIn stand out from other social media platforms. One of the reasons Groups exist is to help connect like-minded individuals. They will be able to stay engaged in conversations related to news stories, writing opportunities, and the like. Depending on the subject matter of said conversations, users may wish to speak outside of these Groups, which can help foster business relationships in the long run.
When it comes to the don'ts of LinkedIn, in terms of marketing, leaving your profile incomplete is a major one. In fact, one of the reasons why users may not see the engagement they're looking for on this platform is because their profiles don't have the essential details. Where did you go to school? How many years did you spend at your previous place of employment? Details like these matter, so include them in your profile if they're available.
Lastly, don't simply connect to users and fail to follow up. If your goal is to establish relationships on LinkedIn, you must be consistent with your interactions. Even a simple "hello" or "thanks for connecting with me" goes a long way, as it shows that you're not simply looking to boost your connection number. Don't be timid about reaching out; if anything, your ability to directly engage other users will set potential relationships into motion.
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