FAQ Pages & The Do's And Don'ts That Help Long Island SEO

By Arthur Williams


There are many components that can make or break a website. One of the most crucial, according to those that work in Long Island SEO, is the FAQ page. Frequently asked questions should be responded to with as many details as possible, which will help users make more informed decisions about certain products and services. To make your own FAQ the best that it can be, follow these do's and don'ts as closely as possible.

According to reputable authorities on marketing, www.fishbat.com included, FAQ pages should include text and images alike. While written copy will help provide specific details, images will help users visualize what they're looking for. When this happens, they will have their questions answered more thoroughly. This is just one of the many ways that FAQ pages should be developed, regardless of what's being sold or provided.

Another rule to follow, when it comes to developing FAQ pages, is to ensure that the most important questions are listed first. From there, questions should be listed in descending importance. After all, you should want your users to spend as little time on your FAQ page as possible. When they find the information that they're looking for in quick fashion, their experience on your site becomes that much more positive.

There are a few things to avoid in the FAQ page creation process, though, starting with an overreliance on keywords. To say that keyword stuffing is problematic to SEO would be an understatement, as it can hurt your rankings in the long term. Relevant terms should be included in your content, but only in spots where they appear to be natural. Furthermore, you don't want them to take up the bulk of your FAQ page real estate. Rich, user-focused content should be the priority.

Language is another factor to consider when it comes to FAQ page development. To be more specific, you should keep the language in question as general as possible. Focus on using general terminology that anyone, regardless of their knowledge of your company, will be able to digest. An overreliance on industry wording would be an oversight. By keeping these details in mind, the FAQ page on your website will be that much more SEO-friendly.




About the Author: