Long Island Advertising: The Most Common Myths Regarding Graphic Design

By Arthur Williams


When you think of Long Island advertising, and digital marketing in general, what are some of the tools of the trade that come to mind? As you list them off, graphic design may be included in the conversation. No matter how much information you have, it's possible that not every detail holds up. Here are some of the typical graphic design misconceptions, in addition to accurate insight that will make your work shine.

"Graphic design doesn't take much effort." On the contrary - and such authorities on marketing as fishbat will agree - graphic design requires effort on multiple fronts. Hands-on work is just one of the many factors to consider. Designers must stay on top of trends, as these will impact the work they create moving forward. Furthermore, they must be personable, since they will have to work with various clients. In multiple respects, graphic design requires considerable effort.

"All one needs, as far as knowledge is concerned, is from school." Even though it's important for aspiring graphic designers to receive educations, learning is an ongoing process. For example, you may pick up new tips and tricks from articles you read online. Additionally, if you feel compelled to read books on graphic design, you have the ability to learn even more. School is important, without question, but it isn't where one's learning ends.

"Graphic design changes can be quickly done." If a client requires changes, from a graphic design standpoint, they shouldn't expect rapid turnarounds. The reason for this is that they take time, as designers will want to put as much care into their work as possible. Given the front-facing nature of said work, this should come as no surprise. Adjustments like these require patience, so don't assume that they can be done the day they're assigned.

"A computer is the only tool a graphic designer requires." Perhaps the biggest misconception about graphic design is that utilities begin, and end, with computers. The truth is that designers will need more. Sketchpads, for example, are great for mapping out projects. Drawing tablets can be used to better design graphics without having to rely on computer nice. These are just a few of the possible utilities that aspiring graphic designers can use.




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