When you perform a Google search, there will be different pieces of information you'll uncover. One of the most noticeable, especially to those who consider themselves Long Island SEO specialists, is the page description for each result. These descriptions matter for a number of reasons, whether you might have believed it or not. For those who'd like to know why these elements truly matter, here are a few key points that you should go over.
If you'd like to know why page descriptions are important for Long Island SEO purposes, keywords should be examined first. There are many companies that tend to focus on certain terms over the course of time, mainly for the purpose of ranking on Google. This is why descriptions are tailored with care, since they can include such keywords. What this can result in, courtesy of the work provided by authorities like fishbat.com, are higher rankings.
Another thing to know about page descriptions is that the best ones are kept short and sweet. After all, visitors do not want to spend too much time reading text before they click on links, since they can actually make them shy away. For this reason, it's important to keep your descriptions condensed. Ideally, if you can keep yours roughly around 150 characters, chances are that your work will stand out in the most positive of ways.
Lastly, if you have the means at your side, make sure that a call-to-action is set in place. One of the reasons for this is that people are more likely to react when they feel like they're being offered something. Perhaps you could add something to the effect of "10% off of your first order" if you're in the business of selling electronics. By including such a call-to-action, your page description stands a better chance of bringing in potential consumers.
If you'd like to know why page descriptions matter, these are just a few reasons worth considering. Not only do they exist for the benefit of the average Internet user, but they can help a number of businesses from a Long Island SEO perspective as well. Without these descriptions, your work will not see the kind of success that you'd like. Needless to say, if you didn't think that these descriptions had an influence, you would be mistaken.
If you'd like to know why page descriptions are important for Long Island SEO purposes, keywords should be examined first. There are many companies that tend to focus on certain terms over the course of time, mainly for the purpose of ranking on Google. This is why descriptions are tailored with care, since they can include such keywords. What this can result in, courtesy of the work provided by authorities like fishbat.com, are higher rankings.
Another thing to know about page descriptions is that the best ones are kept short and sweet. After all, visitors do not want to spend too much time reading text before they click on links, since they can actually make them shy away. For this reason, it's important to keep your descriptions condensed. Ideally, if you can keep yours roughly around 150 characters, chances are that your work will stand out in the most positive of ways.
Lastly, if you have the means at your side, make sure that a call-to-action is set in place. One of the reasons for this is that people are more likely to react when they feel like they're being offered something. Perhaps you could add something to the effect of "10% off of your first order" if you're in the business of selling electronics. By including such a call-to-action, your page description stands a better chance of bringing in potential consumers.
If you'd like to know why page descriptions matter, these are just a few reasons worth considering. Not only do they exist for the benefit of the average Internet user, but they can help a number of businesses from a Long Island SEO perspective as well. Without these descriptions, your work will not see the kind of success that you'd like. Needless to say, if you didn't think that these descriptions had an influence, you would be mistaken.
