Creating Better Trade Show Exhibit Designs

By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

To begin with, you should determine the final size for your photos. Take note that your trade show exhibit designs are meant to be livelier than they used to be. That is the reason why you have to include the best photos of your products or even that of your team to add more credibility to your own brand.

Pick the right colors. Consult the rest of your team regarding this one. Yes, you have to stick with the colors of your company but that does not mean you cannot spice things up a little bit. When you divert from your original path in the right way, that is the time that good things would come to you.

Be specific with the tools that one would be using for the design of your main tarp. Keep in mind that everything that you would be put in there has to be seen by a lot of people. If not, then your masterpiece is going to be another pass me by booth that no one would dare to have a second glance on. That can be the worst fate ever.

You must everything that you have learned in the field when it comes to deciding on your final design. Enhance the sense you have for the tiniest details. If none of the drafts have passed your standards, then encourage your team to start all over again. Work as one since that is how everything will have a smooth flow.

Explore on the deepening methods that you can apply in here. Never forget that your booth should be out of the ordinary in an elegant way. So, make the most out the latest technology and know all the methods which can help you one way or another. This is really the right time for you to be innovative.

Cut everything in the right dimensions. Again, accuracy is very much needed in here. If the posters are going to be a little bit too short, then that can compromise your entire work. So, brief your team thoroughly and let them know that you would not tolerate any kind of mistake from their end.

Do not forget that all of these things are about your brand. Play with the other elements only when necessary. The company name still has to remain as the main focus of the tarp since that has been your instruction from the very beginning. Stick to this line of mission.

Overall, you just have to do the best that you can. Pay a close watch on the other booths beside you. Make sure that your work is standing out but not too much for people to get overwhelmed by it.




About the Author: