Exhibitions and trade shows are a great way to get people to learn more about your business. While social media and other promotional methods can be effective there is something people appreciate about talking to people directly about a business and what they have to offer. A good way to get more people coming to you are custom trade show displays.
The reason getting your own display is important is so your company stands out. A lot of people will be at exhibitions. With everyone at their tables it can be difficult to see how one company is different from another. This is especially the case at specialist trade fairs. It can be hard to gauge the difference between one fishing supply company and another.
This is where the display comes in. How you present your business will often be the first thing that people see. Often in that split second a person will decide whether or not they want to find out more about you and what you have to potentially offer. With a custom display you are in effect creating your own shop window.
Another practical factor is the amount of people who will be working at the display. Ideally you want at least two people for obvious practical reasons such as eating or going to the bathroom. You ought to have seating for at least the two people working there and ideally have something for a potential customer sit down should you need to talk to them in depth or show them a presentation.
There are also practical issues that you need to think about aside from your budget. For example if there is only a small amount of space in the exhibit area then you will not be able to construct a large booth. A trade fair or exhibition area should give you a clear idea of the amount of space available to you.
Most displays will have a frame. Usually the frame will be made of steel. Some will be lighter or heavier depending on the manufacturer. What you choose will depend on how often you go to events and how much you have to transport them. Also before ordering check to see the guarantee on the frame as well.
In either case the right kind of frame for a booth or display is important. Steel is usually best. Some companies will say their frame will be more durable while others will market more on lightness. If you travel around a lot then a lighter frame will probably be the better option. In either case it is important to have something that is guaranteed and works in terms of keeping your display area held up.
You can find a number of companies online that can produce custom displays for you. It is worth talking to them about your needs and ideas to see how well they can implement them. It is also advisable to look up customer reviews and feedback in order to find the ideal design to suit your needs.
The reason getting your own display is important is so your company stands out. A lot of people will be at exhibitions. With everyone at their tables it can be difficult to see how one company is different from another. This is especially the case at specialist trade fairs. It can be hard to gauge the difference between one fishing supply company and another.
This is where the display comes in. How you present your business will often be the first thing that people see. Often in that split second a person will decide whether or not they want to find out more about you and what you have to potentially offer. With a custom display you are in effect creating your own shop window.
Another practical factor is the amount of people who will be working at the display. Ideally you want at least two people for obvious practical reasons such as eating or going to the bathroom. You ought to have seating for at least the two people working there and ideally have something for a potential customer sit down should you need to talk to them in depth or show them a presentation.
There are also practical issues that you need to think about aside from your budget. For example if there is only a small amount of space in the exhibit area then you will not be able to construct a large booth. A trade fair or exhibition area should give you a clear idea of the amount of space available to you.
Most displays will have a frame. Usually the frame will be made of steel. Some will be lighter or heavier depending on the manufacturer. What you choose will depend on how often you go to events and how much you have to transport them. Also before ordering check to see the guarantee on the frame as well.
In either case the right kind of frame for a booth or display is important. Steel is usually best. Some companies will say their frame will be more durable while others will market more on lightness. If you travel around a lot then a lighter frame will probably be the better option. In either case it is important to have something that is guaranteed and works in terms of keeping your display area held up.
You can find a number of companies online that can produce custom displays for you. It is worth talking to them about your needs and ideas to see how well they can implement them. It is also advisable to look up customer reviews and feedback in order to find the ideal design to suit your needs.
