In a nutshell, if you were able to target specific users that were migrating from their mobile applications to websites that they were looking at using their mobile browser, you would have a better idea of what the consumers were actually looking for and would be able to display advertising that could complement these types of searches. Google is working on a way to look at this cross comparison of information, and then integrated in such a way that ad delivery using mobile applications could be taken to a more proficient level.
AdAge Reports Confidence - According to AdAge, there is a lot of confidence in between and amidst the Google hierarchy that are looking at better ways to offer wider targeting coverage for their advertisers, including one that does not even use a cookie.
A cookie is simply a file similar to a black box on a plane that records everything that you do on the web. This new technology actually will look at what the cookie says, and will also consider the applications that you are loading in between each time that you surf. This will give you a better chance of advertising and succeeding with whatever it is that you are selling because you will have this additional data that can lead to more sales.
The profitability for running campaigns based upon knowing exactly where people go on their phone and on their computer is going to be the most valuable data in the world when it comes to online advertising. Although Google has launched cross device conversions connected with their browser, this is something that goes far beyond this technology, and is hoping to change the advertising world in a huge way.
Whether Google is able to use this with AdMob to target mobile applications and advertisements that are delivered when people download apps, and take it to a higher level than they have right now, remains to be seen. It is simply a promising aspect, yet another one of the innovative ways that Google is changing the way that we see advertising, and that advertisers can profit from the people they are able to target on the web and with mobile phones.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
AdAge Reports Confidence - According to AdAge, there is a lot of confidence in between and amidst the Google hierarchy that are looking at better ways to offer wider targeting coverage for their advertisers, including one that does not even use a cookie.
A cookie is simply a file similar to a black box on a plane that records everything that you do on the web. This new technology actually will look at what the cookie says, and will also consider the applications that you are loading in between each time that you surf. This will give you a better chance of advertising and succeeding with whatever it is that you are selling because you will have this additional data that can lead to more sales.
The profitability for running campaigns based upon knowing exactly where people go on their phone and on their computer is going to be the most valuable data in the world when it comes to online advertising. Although Google has launched cross device conversions connected with their browser, this is something that goes far beyond this technology, and is hoping to change the advertising world in a huge way.
Whether Google is able to use this with AdMob to target mobile applications and advertisements that are delivered when people download apps, and take it to a higher level than they have right now, remains to be seen. It is simply a promising aspect, yet another one of the innovative ways that Google is changing the way that we see advertising, and that advertisers can profit from the people they are able to target on the web and with mobile phones.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
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