Gone are those days where desktops and laptops are the only means of navigating through Facebook. The number of devices where users can access the popular social media site is increasing because of tablets, smartphones, and electronic book readers that can be used to fire up the site. Although the mobile form is not as exciting as the full web version because of the limited size, it still gets the attention of advertisers.
People are regularly switching from one device to another. Some people will switch from their smart phone to a desktop computer before moving to a laptop, and then ending the day with a tablet. This is how the modern age of devices are working and this is just one example. There are people who are using even more devices and looking to access FaceBook and the Internet in general through them.
While this probably isn't going to be a huge game changer going forward, it does show some initiative on Facebook's part. Namely, they are recognizing that there is a huge market on multiple devices for this sort of thing. Not surprising when they have been pushing their general aps lately.
Devices include no only computers and cell phones, but also devices like tablets and even handheld game consoles. Imagine playing your favorite video game and then checking your Facebook ads. Just a few weeks ago, something like that was a pure pipe dream.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
It is a world of cross platforms as people seem to be on the go more now than in the recent past. Studies have shown that over 60 per cent of online adults in the United States daily use at least two devices, and at least 40 per cent will start an activity, like shopping on one device and complete that activity on another device.
People are regularly switching from one device to another. Some people will switch from their smart phone to a desktop computer before moving to a laptop, and then ending the day with a tablet. This is how the modern age of devices are working and this is just one example. There are people who are using even more devices and looking to access FaceBook and the Internet in general through them.
While this probably isn't going to be a huge game changer going forward, it does show some initiative on Facebook's part. Namely, they are recognizing that there is a huge market on multiple devices for this sort of thing. Not surprising when they have been pushing their general aps lately.
Devices include no only computers and cell phones, but also devices like tablets and even handheld game consoles. Imagine playing your favorite video game and then checking your Facebook ads. Just a few weeks ago, something like that was a pure pipe dream.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
It is a world of cross platforms as people seem to be on the go more now than in the recent past. Studies have shown that over 60 per cent of online adults in the United States daily use at least two devices, and at least 40 per cent will start an activity, like shopping on one device and complete that activity on another device.
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