It's 2014 and the use of mobile devices to surf the internet is simply exploding. Long gone are the days where the majority of internet users surfed from the comfort of their home PC or laptop. The advent of mobile devices such as smart phones and tablets has made it extremely easy for people to always be online. As a result, the online business industry continues to grow at an alarming rate. Marketers need to pay attention to trends and in this article we will be looking at a few trends within the mobile marketing space.
Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.
Location advertisement Embedding: Mobile advertisement content can now be restricted to a specific location and specific audience. This feature is especially effective for restaurants and cafeterias among other location-based technologies. Geo-fencing with Plethora: Almost all smartphones have geo-sensors that enable the user access local content based on where one is. This has made it possible for marketers to switch from passive to active marketing techniques.
The next trend is the widespread use of the location feature via social media networks such as Foursquare and Facebook through mobiles. It is common now for people to check in on their mobile while visiting various places, stores and restaurants in real time.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.
Location advertisement Embedding: Mobile advertisement content can now be restricted to a specific location and specific audience. This feature is especially effective for restaurants and cafeterias among other location-based technologies. Geo-fencing with Plethora: Almost all smartphones have geo-sensors that enable the user access local content based on where one is. This has made it possible for marketers to switch from passive to active marketing techniques.
The next trend is the widespread use of the location feature via social media networks such as Foursquare and Facebook through mobiles. It is common now for people to check in on their mobile while visiting various places, stores and restaurants in real time.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
In today's marketing landscape, all marketers must focus on what is called a responsive site. A responsive site is one that is designed to render perfectly on computer monitors to the smallest of cellphone screens. This is the top new trend in mobile marketing. The second trend is the building of location based lists with the third trend being creating test message opt-in lists in creative ways that gives a marketer the legal right to send marketing texts which can reach their customers 24/7. This sort of list building is uber profitable and pinpoint for high conversions. Our profits have increased since doing this.
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