What Is The Importance Of Social Signals For Search Engine Optimization?

By Bilal Amed


In about two years time, all companies that are playing in competitive niches and don%u2019t have a robust social strategy will be left in the dust by those who do. Social signals are becoming very important in search engines ranking algorithm. Even though most website owners believe that the value of links as a ranking signal won%u2019t ever completely disappear, many have come to realize the impact of social signals on their websites. Social signals can affect your site directly or indirectly and it is believed that it will eventually surpass links as the most valuable ranking factor.



Social signals would help to attract targeted customers and build brand awareness for your product or service. The more your product becomes popular among the customers and followers, the more it will help to improve your search engine optimization rankings among the search engines. Google's Matt Cutts confirmed that social signals will have a huge significance in search results over the next 10 years during his speech at the Search Engine Land SMX Advanced Conference in Seattle, Washington. But he did not devalue the importance of other links completely.

1. The world is making more use of social media websites, and kids today are tomorrow%u2019s consumers. There is a whole generation that is being raised using social media websites like Facebook, Google ,Twitter, Instagram, Pinterest, etc. So as this generation ages, there will be more consumers who will spend more time on social media channels. Therefore, the likelihood of a significant increase in social signals is predicted by consumers who will interact with their favorite brands on the internet. People today already spend a considerable amount of time in social networks than search engines, this gap will only continue to grow.

1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.

Social media is becoming an increasingly popular activity and it is very likely that search engines will make social signs an even more important part of their algorithms in the future. Social signs could for instance become a good way to determine which sites are the most popular and therefore relevant to a search query. Developing a strong presence on social media should become an important aspect of your online marketing campaign.

Developing your presence on social media could help you improve your site's ranking in search results. Search engines are always making improvements to the algorithms used to rank web pages and it seems that social media is now taken into consideration. Receiving some attention on social media could help you rank higher in search results. Recent studies have shown that gaining followers on Google +, being mentioned on Twitter or receiving likes on Facebook positively impacted the ranking of different sites.




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