As of today, Twitter has announced an expansion on Geo-Targeted Ads In 8 countries. The move is due to a 95% increase in active users since the beginning of the year up to now. Just to make things clear, Twitter isn't only expanding it's geo-targeted ads to just eight new countries; it's just going deeper into geo-targeting ad in 8 countries that already have country-level targeting ads.
Geo-targeting is a great way of reaching out to local users or to engage your international audience. The eight countries that have been added to the geo-targeting feature include Australia, Indonesia, France, Italy, Mexico, Japan, the Netherlands and the U.K. You can now create ads that will be more relevant to your customers based on their location.
You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.
Being able to target users from different countries could help you widen your international activities. Make sure you can display ads in the native language of your foreign customers and provide them with quality content. If your goal is to build your Twitter audience, create ads that will take users to your Twitter profile. You could also use ads that lead users to your official website if you want to directly boost your sales or raise your brand awareness.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.
Geo-targeting is a great way of reaching out to local users or to engage your international audience. The eight countries that have been added to the geo-targeting feature include Australia, Indonesia, France, Italy, Mexico, Japan, the Netherlands and the U.K. You can now create ads that will be more relevant to your customers based on their location.
You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.
Being able to target users from different countries could help you widen your international activities. Make sure you can display ads in the native language of your foreign customers and provide them with quality content. If your goal is to build your Twitter audience, create ads that will take users to your Twitter profile. You could also use ads that lead users to your official website if you want to directly boost your sales or raise your brand awareness.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.
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