If you have a digital product that you would like to sell, there are several ways that you can do this on the web. Likewise, if you have a physical product that you would like to market to the world, you can also achieve this using two different strategies. First of all, you could list your product on Amazon.com which would allow you to tap into millions of potential buyers. The other way is to create your own website, and set up a PayPal or some other form of payment button where you could take payments, and ship your product to the buyer, or provide a download link. Which one of these is better for marketing either digital or physical products, let's take a look at which method will work best for you.
Amazon Traffic Versus Google Traffic
The most positive aspect of using Google Adwords to sell your products is because you can tap into the exact audience that you want to sell to by targeting specific keywords. This will send targeted traffic to your website where you can potentially make a sale. The only problem with this form of advertising is that the product sales page needs to convey an extreme amount of trust. They must want to purchase what you have to sell based upon the way you present it, or else each click that you are paying for may not lead to very many sales.
Selling Products Using Google Ads
First of all, Amazon is a trusted name. Therefore any product that is listed on Amazon is going to have a little more credibility than a website that you set up that they have never heard of before. Second, people on Amazon are buyers. They are there to buy products. Therefore, when they find your product, because it is on Amazon, it has that built-in trust factor, which will motivate them to make the purchase. These two reasons alone will clearly show you why it is a better idea to market your products on Amazon, especially if you are just starting out, and you are working with a limited advertising budget.
Having a business that is selling products can be a challenge when the Internet is being used. This is when people should know more information about the Google Ads and the Amazon for a selling platform for their products. Once people know about this, it is going to be easy for them to post their products to the right location and know they are going to generate the amount of sales they want to have to remain viable.
Amazon Traffic Versus Google Traffic
The most positive aspect of using Google Adwords to sell your products is because you can tap into the exact audience that you want to sell to by targeting specific keywords. This will send targeted traffic to your website where you can potentially make a sale. The only problem with this form of advertising is that the product sales page needs to convey an extreme amount of trust. They must want to purchase what you have to sell based upon the way you present it, or else each click that you are paying for may not lead to very many sales.
Selling Products Using Google Ads
First of all, Amazon is a trusted name. Therefore any product that is listed on Amazon is going to have a little more credibility than a website that you set up that they have never heard of before. Second, people on Amazon are buyers. They are there to buy products. Therefore, when they find your product, because it is on Amazon, it has that built-in trust factor, which will motivate them to make the purchase. These two reasons alone will clearly show you why it is a better idea to market your products on Amazon, especially if you are just starting out, and you are working with a limited advertising budget.
Having a business that is selling products can be a challenge when the Internet is being used. This is when people should know more information about the Google Ads and the Amazon for a selling platform for their products. Once people know about this, it is going to be easy for them to post their products to the right location and know they are going to generate the amount of sales they want to have to remain viable.
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