AppFlood, a China-based ad network for mobile platforms, released a report on the types of ads that generate the most revenues. The report found that interstitial ads generate 70% of the revenues recorded by the company on over 400 billion devices. A significant percentage of these interstitial ads were videos or rich content.
The Power Of Video
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
Interstitial ads are a great way of engaging users since you do not have to compete for their attention with the content they were trying to access. These ads allow you to get the full attention of your audience for a few seconds. You can engage your audience with an original video or create a full page ad with rich content. This represents a higher investment than purchasing adds that will be displayed as part of a web page but you should generate more revenues.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
A recent report from AppFlood showed that 70% of app-ad revenues were generated by interstitial content. This number is based on data gather from 400 billions Android Smartphones. The study was conducted by a China-based company and it is possible that variations exist for a Western audience but the importance of interstitial content should not be denied.What are interstitials? Interstitials refer to content that is displayed 'in-between' two actions. For instance, a page with an ad can be displayed between the moment a user clicks on a link and between the moment the user can access the page they wanted to navigate to.
The Power Of Video
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
Interstitial ads are a great way of engaging users since you do not have to compete for their attention with the content they were trying to access. These ads allow you to get the full attention of your audience for a few seconds. You can engage your audience with an original video or create a full page ad with rich content. This represents a higher investment than purchasing adds that will be displayed as part of a web page but you should generate more revenues.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
A recent report from AppFlood showed that 70% of app-ad revenues were generated by interstitial content. This number is based on data gather from 400 billions Android Smartphones. The study was conducted by a China-based company and it is possible that variations exist for a Western audience but the importance of interstitial content should not be denied.What are interstitials? Interstitials refer to content that is displayed 'in-between' two actions. For instance, a page with an ad can be displayed between the moment a user clicks on a link and between the moment the user can access the page they wanted to navigate to.
About the Author:
Facebook.com - Social SEO Pro is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Fanpage Curator Review.
