If you run a website on the internet, then Google analytics is one of the most important aspects that you need to manage a successful online marketing strategy. Google analytics helps by managing essential data that lets you understand how visitors visiting your site spend their time on your page, what they view, their location, how long they stay on the site, browser they are using and much more. All this information helps you build a better understanding of your market and conversion rate and as such easing decision making when it comes to looking for better strategies to re-market your brand or site.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
If a website has less that 500 e-commerce transactions and ten thousand daily page-views every month, Smart Lists will model similar businesses that are sharing data with Google Analytics in order to come up with re-marketing list.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
Smart Lists are meant to make re-marketing easier for beginners using this methodology. By offering Smart Lists, Google is making all marketers work smarter and quicker. Based on statistical analysis of this new information, the market can make a quick decision on future marketing campaigns and strike while the iron is still hot. Making sense out of a bunch of data takes time and effort. Smart Lists will continue to evolve for more advanced users and automate this manipulation of data into useful information that a marketer can use to grow his business.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
If a website has less that 500 e-commerce transactions and ten thousand daily page-views every month, Smart Lists will model similar businesses that are sharing data with Google Analytics in order to come up with re-marketing list.
For websites that have at least 500 e-commerce transactions a month and ten thousand daily page-views, the Smart List will be tailored to how the visitors were led to conversion on that specific website. That specific List is only accessible by that specific website. There is no sharing of this new data, and the List will be uniquely marked.
Smart Lists are meant to make re-marketing easier for beginners using this methodology. By offering Smart Lists, Google is making all marketers work smarter and quicker. Based on statistical analysis of this new information, the market can make a quick decision on future marketing campaigns and strike while the iron is still hot. Making sense out of a bunch of data takes time and effort. Smart Lists will continue to evolve for more advanced users and automate this manipulation of data into useful information that a marketer can use to grow his business.
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