Many iOS users are dreading the arrival of Apple's new full-screen, in app video aps later this year. Most people who use their iPads or iPhones on a regular basis have already had enough of the current in-app banner ads from the iAds mobile network. The prospect of having to watch full-screen video ads before being able to use or exit an app has many iOS users looking for the cheapest Android mobile device on the market.
Apple has not yet said how long the new video ads will be nor whether they will be pre-roll, post-roll or intermittent-rolled during app use. The reality is that we will probably see a lot more people resorting to Jailbreaking their iOS devices in order to block advertisements if Apple decides to allow big-brand names to publish loud, long, full-screen advertisements that appear to serve only to hinder a person's ability to use an app.
Apple has not released a concrete statement about the up-and-coming full-screen video ads, but it is assumed that the video ads will be designed so that they are not too intrusive. It is unlikely that the ads will just suddenly start playing when an iOS user is in the middle of carrying out an important task in an app. The video ads will most likely be designed as post-roll or pre-roll units.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
Apple has not yet said how long the new video ads will be nor whether they will be pre-roll, post-roll or intermittent-rolled during app use. The reality is that we will probably see a lot more people resorting to Jailbreaking their iOS devices in order to block advertisements if Apple decides to allow big-brand names to publish loud, long, full-screen advertisements that appear to serve only to hinder a person's ability to use an app.
Apple has not released a concrete statement about the up-and-coming full-screen video ads, but it is assumed that the video ads will be designed so that they are not too intrusive. It is unlikely that the ads will just suddenly start playing when an iOS user is in the middle of carrying out an important task in an app. The video ads will most likely be designed as post-roll or pre-roll units.
The iAd network was introduced in 2010 to allow app developers to earn some money from the iOS platform. However, the network has not been very successful, as many iOS users have installed AdBlock to avoid having to view any of the iAd network banner ads. It is though that the new full-screen video ads will be more difficult to block or avoid.
The truth is that Apple need to be careful to ensure that they do not annoy too many iOS users with these new ads, which many current iOS users are dreading. There are now many mobile devices available in the marketplace and if an iOS user is bombarded with intrusive video commercials whilst they are trying to use apps, several market research surveys suggest that the user will change to a difficult mobile device.
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