The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.
A latest report on the US retail industry states that $9.42 billion shall be spent this year, on paid digital advertising alone. That number stands to escalate to $13.5 billion by 2017, indicating a 10.5% annual compound growth rate. Online marketing's most significant trend that will influence business growth in the future is the "Internet of Things." All the developments in this field in 2014 need monitoring. - Connected Devices Ecosystem or "Internet of Things"
Not to mention, social networks give you the added advantage of utilizing their analytic features , and you can target which demographics' work the best for your particular product and/or service. Some of the best social networks to focus you're advertising on are; Facebook and Twitter.
In 2020, the world is expected to have twenty four billion devices connected in all consumer categories and every market. For example, the generation of devices that link your fitness and health recorded in your armband to your smartphone. All these devices offer an opportunity for marketers to tie in their services and products to appropriate moments a consumer experiences during the day using their devices. This will allow business to target people at specific moments with the right messages to incite action to be taken like ordering an energy-boosting supplement through the device.
Ad Tracking: Product and service performance analysis is another evolving technique this year. Many people today would want to know how their advertisement campaigns are progressing, and hindering factors behind the same. Ad tracking has therefore taken root in the quest to ensure your marketing ideas are fruitful all the times. These are only a few of the latest online paid advertising and marketing trends in 2014. Understanding how these trends can be applied to increase profitability will make it possible for you to become a better marketer than before.
A latest report on the US retail industry states that $9.42 billion shall be spent this year, on paid digital advertising alone. That number stands to escalate to $13.5 billion by 2017, indicating a 10.5% annual compound growth rate. Online marketing's most significant trend that will influence business growth in the future is the "Internet of Things." All the developments in this field in 2014 need monitoring. - Connected Devices Ecosystem or "Internet of Things"
Not to mention, social networks give you the added advantage of utilizing their analytic features , and you can target which demographics' work the best for your particular product and/or service. Some of the best social networks to focus you're advertising on are; Facebook and Twitter.
In 2020, the world is expected to have twenty four billion devices connected in all consumer categories and every market. For example, the generation of devices that link your fitness and health recorded in your armband to your smartphone. All these devices offer an opportunity for marketers to tie in their services and products to appropriate moments a consumer experiences during the day using their devices. This will allow business to target people at specific moments with the right messages to incite action to be taken like ordering an energy-boosting supplement through the device.
Ad Tracking: Product and service performance analysis is another evolving technique this year. Many people today would want to know how their advertisement campaigns are progressing, and hindering factors behind the same. Ad tracking has therefore taken root in the quest to ensure your marketing ideas are fruitful all the times. These are only a few of the latest online paid advertising and marketing trends in 2014. Understanding how these trends can be applied to increase profitability will make it possible for you to become a better marketer than before.
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