It is possible that Google may be worried about certain social networks that have taken a world by storm in the last few years. Google used to reign supreme in regard to their ability to command the most people visiting their website to search for information, and also was the primary place that most people used PPC advertising.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.
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