The online world is built with many platforms to share content on. From the favourite social media sites such as Facebook and Twitter, and then of course there's the platforms with more scope to produce creative content, such as Vimeo, Vine and YouTube. Of these three, YouTube is the one that the masses are more likely to be familiar with. Some of you might be wondering right now what this has to do with marketing, YouTube has a reputation for endless amounts of amateur content, but can it not be a valuable marketing tool as well?
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
YouTube focusses largely on how your video is viewed on other internet platforms. When you upload a video, you have the choice to share it in around ten various forms. The most common of these would be Facebook, Twitter, Google+... however there's others: Bebo, Tumblr, Reddit, Pinterest and Odnoklassniki (which, going off my five Russian lessons, is Russian - but that's as much light as I can shed) are all on the extensive list. The analytical abilities on YouTube are extremely clear and helpful as well as allowing you to see whether or not you are focusing on the correct demographic. It is carefully assessed by age, gender, location as well as supplementary means of assessment and is formatted in great graphs so you can see where and who your video reaching - and be very satisfied when a remote island is highlighted on the map feature, as unlikely as that is.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
It highlights how a YouTube vid might appear above the web results in the Google ranks. Google will often select what can be described as quality content that, when well optimised, will rank above the web results. Thankfully, YouTube has function to tag the video with relevant subjects, in order to optimise your content, so tag to your heart's content.
Though it's free, it does not in any way suggest YouTube is not professional. In fact, it has the potential to genuinely give your business a boost... so I'd advise using YouTube to any online marketer.
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
YouTube focusses largely on how your video is viewed on other internet platforms. When you upload a video, you have the choice to share it in around ten various forms. The most common of these would be Facebook, Twitter, Google+... however there's others: Bebo, Tumblr, Reddit, Pinterest and Odnoklassniki (which, going off my five Russian lessons, is Russian - but that's as much light as I can shed) are all on the extensive list. The analytical abilities on YouTube are extremely clear and helpful as well as allowing you to see whether or not you are focusing on the correct demographic. It is carefully assessed by age, gender, location as well as supplementary means of assessment and is formatted in great graphs so you can see where and who your video reaching - and be very satisfied when a remote island is highlighted on the map feature, as unlikely as that is.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
It highlights how a YouTube vid might appear above the web results in the Google ranks. Google will often select what can be described as quality content that, when well optimised, will rank above the web results. Thankfully, YouTube has function to tag the video with relevant subjects, in order to optimise your content, so tag to your heart's content.
Though it's free, it does not in any way suggest YouTube is not professional. In fact, it has the potential to genuinely give your business a boost... so I'd advise using YouTube to any online marketer.
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