Understanding Facebook Marketing

By Meagan Smith


We all know how big Facebook has become, with millions of users using the site each and everyday its an opportunity for small and big businesses to reach a wider audience. If you been wandering about how to take advantage of this social goldmine then in this article we will give you a few tips to help you out.

The first thing you should do is create a business page, this will be the place for you to engage your customers by replying to their posts as much as possible. This means you've got to monitor your wall regularly. Reply to them, especially if it is someone who needs customer service or has a complaint. Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. Users on Facebook are attracted to these pages over plain ones.

Consider Facebook a type of content-sharing venue. It isn't just informal chit-chat, it can be a large content format. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. Traffic volume to Facebook pages tend to be quite high depending on what type of content you share.

Now let's discuss some tips to help you reduce your advertising costs and help you get more bang for your buck. Custom audiences is a way for you to target your perfect customers, you can define what age range you want your visitors to be as well their interests based on their activity on the social network. You can get started with as little as $5 a day and slowly increase your advertising budget if you start generating good results.

Give away free items on your Facebook page. This free giveaway can use to get people to like the page for your business or to sign up for your newsletter or mobile marketing campaign. It may cost you small amount, but you will have more potential customers. The knowledge that you have gathered will give you a leg up on the competition. Now you'll be the master of success. Take this great advice and start using it to reach out to the world.




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