Trying to do reputation management yourself can be very frustrating. Most of the information out there regarding increasing your online presence only tries to sell you something in the end. Search engine optimization articles tell you little bits and pieces of how to increase your blog subscribers or sell a product, but not how to take over the first page of real estate on the major search engines. I've looked at some companies with pretty bad reviews recently and conducted some research as to what the ones succeeding in reputation management are doing. Veritas Inc Atlanta is a marketing company in Buckhead, Georgia that is doing just that. In this post, I will reveal just what this company is doing to get rid of scam claims or former employee gripes on sites like ripoff report, complaints board, etc.
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: Veritas Inc.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
Veritas Inc Atlanta is putting a ton of content out there, all original, to help take over the search engines. All of this content is optimized for the company's name. This sounds a little basic, but how many business owners don't optimize their pages for their company's name? The answer would astound you. Most business owners are trying to create leads with their pages. They are only optimizing their sites for their products or services out there. So be sure that you optimize your company's name, or your own name for that matter, on some content.
After you have some quality content out there on various web properties and domains, you can start to build backlinks to them. There are several ways to do this. Some have found that blog commenting has done well, while others prefer to get their links from authoritative sites by contacting the site owner and asking for a link. However you choose to gain your backlinks will be your personal preference, but I would shy away from any grey or black hat methods of search engine optimization in your reputation management efforts.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
The main goal of reputation management is to get positive information in front of your target audience. The sad thing is, when people are presented with an option between a piece of news that is positive and one that is negative, they will pick the negative one a majority of the time. Unfortunately the search results are the same. People like to click on negative reports, bad reviews, and other opinions about a company more than they like to click on the positive stuff. Veritas Inc Atlanta has some really bad reviews, but the company's youtube page is doing really well. Check it out: Veritas Inc.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
Veritas Inc Atlanta is putting a ton of content out there, all original, to help take over the search engines. All of this content is optimized for the company's name. This sounds a little basic, but how many business owners don't optimize their pages for their company's name? The answer would astound you. Most business owners are trying to create leads with their pages. They are only optimizing their sites for their products or services out there. So be sure that you optimize your company's name, or your own name for that matter, on some content.
After you have some quality content out there on various web properties and domains, you can start to build backlinks to them. There are several ways to do this. Some have found that blog commenting has done well, while others prefer to get their links from authoritative sites by contacting the site owner and asking for a link. However you choose to gain your backlinks will be your personal preference, but I would shy away from any grey or black hat methods of search engine optimization in your reputation management efforts.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
About the Author:
To see a great example of the way to boost a search result for your personal name or company, make sure to go and visit Veritas Inc. Veritas has done a nice job getting this page to rank highly for their name
