Video is here to stay. And content marketing has always been on the best of the list in terms of creating solid search engine rankings. Do you realize that around 80% in the internet users view at least a single video monthly? That translates to 2 billion views every day!
Bottom line: when you have not yet added video content marketing to your online arsenal you're missing out big ,simply because video is here to stay and a very good video often converts far better than a simple text presentation.
Here's the scoop. It's inexpensive to create a video. You can typically pickup a camera and video editing software for less than $120. And you do not have to throw in all of the bells in whistles of video editing unless you want to. Simple talking head videos work wonders.
But note I said half decent. Almost everything you do to promote your business should be outstanding quality, not something you did simply because everyone else is doing it.
There are most likely 100 lousy videos on YouTube for each decent one. Make sure the videos you publish reflect how you want your business to be noticed.
In the event you haven't started video content marketing or you're not having good results, then it is time to change strategy and start using video.
Plan your work and work your plan. Treat your video content marketing efforts exactly like every other top dollar marketing campaign. Know exactly what you would like to accomplish and why and in what time frame.
You'll be able to contribute to the expanding quantity of details in video format by uploading just one video.
Most organizations left alone get it wrong. They aren't television stations or advertising agencies and you should not treat them that way. Now with millions of videos on Youtube, newcomers are up against a huge level of competition.
The great news is that if you can make videos which might be engaging and entertaining you might have an advantage over your adversaries and start winning in the game by out doing your competition.
Video Content Marketing - Viral versus Ongoing Visibility
You may have heard of the Old Spice video fiasco. They ran a series of incredibly common videos and then... they stopped. Loyal fans were left saying what happened here?
Don't let this happen to your organization. Plan to make a video every two weeks or once a month. As you build a loyal following you don't want to let those people down.
Generating a video that goes viral is thought of being the "the holy grail" of video content marketing but, also typically, viral videos are short lived.
By consistently creating great, informative and valuable videos, you are able to build a growing fan base over time, just like constructing a blog. The moment you've established an reputation for producing excellent videos, the fans will expect more from you. They'll be eager to share the contents socially.
Plan a Video Marketing Campaign
Sit down and plan at least six months worth of video posts all at one time. Despite the fact that you could possibly be video marketing to promote a product, don't neglect the advertising aspect, people can watch as many ads as they like on television. Be unique, think outside the box.
Invent a central character and produce an ongoing storyline. Engage your viewers and leave an open loop at the finish of every single video so the viewer is literally compelled to watch the next episode. Do your greatest to get your viewer emotionally invested within the story and character.
This can be even less complicated to do in the event you offer a service. You may generate a series of funny videos displaying what takes place to people when they do not use your service.
If you have a marketing budget, think about hiring skilled video script writers, short story authors and also a marketing agency to flesh out a storyline. Completed properly the payoff may be huge.
Come up with new and fresh ideas that you just might have ever though of before.
Use video content marketing to enhance your brand and drive far more targeted traffic to your site and you might find yourself laughing all of the way to the bank.
Bottom line: when you have not yet added video content marketing to your online arsenal you're missing out big ,simply because video is here to stay and a very good video often converts far better than a simple text presentation.
Here's the scoop. It's inexpensive to create a video. You can typically pickup a camera and video editing software for less than $120. And you do not have to throw in all of the bells in whistles of video editing unless you want to. Simple talking head videos work wonders.
But note I said half decent. Almost everything you do to promote your business should be outstanding quality, not something you did simply because everyone else is doing it.
There are most likely 100 lousy videos on YouTube for each decent one. Make sure the videos you publish reflect how you want your business to be noticed.
In the event you haven't started video content marketing or you're not having good results, then it is time to change strategy and start using video.
Plan your work and work your plan. Treat your video content marketing efforts exactly like every other top dollar marketing campaign. Know exactly what you would like to accomplish and why and in what time frame.
You'll be able to contribute to the expanding quantity of details in video format by uploading just one video.
Most organizations left alone get it wrong. They aren't television stations or advertising agencies and you should not treat them that way. Now with millions of videos on Youtube, newcomers are up against a huge level of competition.
The great news is that if you can make videos which might be engaging and entertaining you might have an advantage over your adversaries and start winning in the game by out doing your competition.
Video Content Marketing - Viral versus Ongoing Visibility
You may have heard of the Old Spice video fiasco. They ran a series of incredibly common videos and then... they stopped. Loyal fans were left saying what happened here?
Don't let this happen to your organization. Plan to make a video every two weeks or once a month. As you build a loyal following you don't want to let those people down.
Generating a video that goes viral is thought of being the "the holy grail" of video content marketing but, also typically, viral videos are short lived.
By consistently creating great, informative and valuable videos, you are able to build a growing fan base over time, just like constructing a blog. The moment you've established an reputation for producing excellent videos, the fans will expect more from you. They'll be eager to share the contents socially.
Plan a Video Marketing Campaign
Sit down and plan at least six months worth of video posts all at one time. Despite the fact that you could possibly be video marketing to promote a product, don't neglect the advertising aspect, people can watch as many ads as they like on television. Be unique, think outside the box.
Invent a central character and produce an ongoing storyline. Engage your viewers and leave an open loop at the finish of every single video so the viewer is literally compelled to watch the next episode. Do your greatest to get your viewer emotionally invested within the story and character.
This can be even less complicated to do in the event you offer a service. You may generate a series of funny videos displaying what takes place to people when they do not use your service.
If you have a marketing budget, think about hiring skilled video script writers, short story authors and also a marketing agency to flesh out a storyline. Completed properly the payoff may be huge.
Come up with new and fresh ideas that you just might have ever though of before.
Use video content marketing to enhance your brand and drive far more targeted traffic to your site and you might find yourself laughing all of the way to the bank.
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. Hid main topics are MLM, Internet Marketing and Network Marketing. You can find his writings on many article directories.video content marketing, andvideo
