How do you REALLY know what is of value and importance to your target market? Asking them directly may not be enough because too many businesses fail to ask the right questions. Researching your marketplace is not a new concept but the Customer Value Survey is. Many businesses, particularly small businesses, may not have the financial resources to engage a professional market research company. But armed with the Customer Value Survey concept, virtually any business of any size can gain valuable information with which to develop penetrating marketing messages.
via http://EzineArticles.com/8059007
via http://EzineArticles.com/8059007
