GovKinex, a new website development division of US Federal Contractor Registration, has been officially launched by the third party registration firm. GovKinex has already started many businesses out on the right foot by designing an accessible and easily navigated 7 page website in the correct government format, including domain registration and one year of hosting and free updates. The service also includes everything else new [contractors|vendors] need to get started in government contracting: the required contractor registration (DUNS number, CCR registration, and ORCA filing), FEMA Vendor Profile filing, a profile in the Dynamic Small Business Search, and bid notifications to the vendor's email address.
The federal government has already awarded over $110 Billion in government contracts nationwide since October 1st, 2011, according to USASpending. Nearly half the contracts awarded so far have been awarded to small businesses. The United States Government is one of the world's largest consumers, spending over $535 Billion on goods and services from private companies and awarding over $550 Billion in grants last year.
The Small Business Administration highly recommends companies aggressively market to federal buyers, especially if they are new to federal contracting or are considered a small business. It is estimated that businesses on average invest 20 months and $100,000 marketing to government agencies before they win their first contract. A key component of this marketing strategy is a branded, government-accessible website with an overview of your products and services.
BIA/Kelsey conducted a study last year which found that 97% of all consumers researched products and services online before making a purchase. The same can be said of contracting officers who, in many cases, are required by federal regulations to research vendors prior to awarding a contract.
Unfortunately, many contractors fail to take proactive measures after CCR registration to win federal contracts. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Many small businesses incorrectly believe they can't compete in the federal market. The federal government however awarded over $92 Billion in contracts to small businesses during FY2011. The difference between success and failure usually comes down to whether the company effectively marketed their brand to contracting officers.
The federal government has already awarded over $110 Billion in government contracts nationwide since October 1st, 2011, according to USASpending. Nearly half the contracts awarded so far have been awarded to small businesses. The United States Government is one of the world's largest consumers, spending over $535 Billion on goods and services from private companies and awarding over $550 Billion in grants last year.
The Small Business Administration highly recommends companies aggressively market to federal buyers, especially if they are new to federal contracting or are considered a small business. It is estimated that businesses on average invest 20 months and $100,000 marketing to government agencies before they win their first contract. A key component of this marketing strategy is a branded, government-accessible website with an overview of your products and services.
BIA/Kelsey conducted a study last year which found that 97% of all consumers researched products and services online before making a purchase. The same can be said of contracting officers who, in many cases, are required by federal regulations to research vendors prior to awarding a contract.
Unfortunately, many contractors fail to take proactive measures after CCR registration to win federal contracts. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Many small businesses incorrectly believe they can't compete in the federal market. The federal government however awarded over $92 Billion in contracts to small businesses during FY2011. The difference between success and failure usually comes down to whether the company effectively marketed their brand to contracting officers.
About the Author:
Can procurement officers find you on the web? Can your current site make it through their firewalls? Call our Small Business Acquisition Manager James Logan for a free consultation at (877) 252-2700 ext 709 and find out how you can get a personalized government contracting website for your business.
