With the huge business competition, no business can survive without marketing and advertising. It is necessary to make the awareness of the business among people. Most of the business firms already know the importance of marketing and advertising. Business can be promoted through various ways. Print media, TV and radio advertising, outdoor advertising and internet advertising are a few options you have. You can promote your business through these media channels with little efforts.
Some believe that both marketing and advertising explain the same function. It is wrong because they describe two different concepts. Marketing outlines a wide range of functions. Marketing describes many activities include identifying the target market and their needs, providing information for new product developments, and promoting the business and its products. Advertising is just a function of marketing. It helps to promote the business through various media channels.
Every business needs to execute both these two functions. No one can perform only one activity and achieve the business success. Read below explanations that describe the functionalities of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
Marketing enables businesses to produce products that customers are looking for.
Building a good reputation through brand development is another marketing function. Advertising helps to develop a good brand image. When people always see your business brand, they will become well aware about your business. This can only be done through effective advertising.
As described above, marketing takes care of everything behind the process of selling products and earning profits. Advertising helps it by bringing the marketing messages to people. Advertising can be used to encourage people to buy from you. Advertising campaigns can be launched through electronic or non-electronic media.
Advertising helps to promote your product by showing their unique characteristics. You can show the differences of your products and their benefits that your competitor's products do not have.
Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
Some believe that both marketing and advertising explain the same function. It is wrong because they describe two different concepts. Marketing outlines a wide range of functions. Marketing describes many activities include identifying the target market and their needs, providing information for new product developments, and promoting the business and its products. Advertising is just a function of marketing. It helps to promote the business through various media channels.
Every business needs to execute both these two functions. No one can perform only one activity and achieve the business success. Read below explanations that describe the functionalities of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
Marketing enables businesses to produce products that customers are looking for.
Building a good reputation through brand development is another marketing function. Advertising helps to develop a good brand image. When people always see your business brand, they will become well aware about your business. This can only be done through effective advertising.
As described above, marketing takes care of everything behind the process of selling products and earning profits. Advertising helps it by bringing the marketing messages to people. Advertising can be used to encourage people to buy from you. Advertising campaigns can be launched through electronic or non-electronic media.
Advertising helps to promote your product by showing their unique characteristics. You can show the differences of your products and their benefits that your competitor's products do not have.
Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
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