Mobile Marketing Myths Revealed

By Vandana Dhawan


The mobile phone is a very familiar device to our day-today life. Even little kids know what a mobile phone is. However, Mobile marketing is not very much familiar to people especially for businessmen. Many do not know what mobile marketing is. The main reason behind this phenomenon can be some myths hang around mobile marketing. Here we are going to discuss few myths around mobile marketing.

Many think that mobile marketing is affordable only for large firms. This is not true because you can do good mobile marketing campaigns even for small businesses. It is not necessary to do large promotional message campaigns. You can send text messages to your existing clients by informing them about your special offers. You can also take orders through text messages or calls. Ask your existing customers to give your phone number to people who need your service.

Some believe that mobile marketing cannot be used to promote products to elder people. It is true that mobile is a very familiar gadget to the young generation. However, there are an increasing number of elders who use mobile phones for various activities like web surf, email reading, social media updates etc. Hence, you can use mobile phones to market your business not only to the younger generation, but also to elder people.

Another myth around mobile marketing is; mobile users do not like to receive marketing messages. Hence, some business people afraid to send their marketing messages to mobile users. However, we cannot say that mobile users do not like to receive such messages because many people subscribe to messaging services like news, sports alerts and weather forecasts. Sending unauthorized messages is not acceptable. However, you can send marketing messages to mobiles without making any disturbs to users.

Mobile phones are popular devices all around the world. People use these devices more than the use of computers and televisions. Hence, you have a great chance to market your products to many peoples. It is more powerful than internet marketing. Sometimes, they are more effective than some internet marketing methods like email newsletters.

There are various options you have to market your products through mobiles. Some people think that they can only use text messages. However, there are other options like voice messages, MMS, mobile applications, web applications and Bluetooth marketing.

Likewise, mobile marketing is no longer an ineffective marketing method. It has lots of benefits. People who know the real opportunities behind this platform can achieve a huge marketing success.

Get a full service marketing agency on board and watch your online and offline advertising work on autopilot.




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