A press release (PR) is written to address a significant issue and it is often written by government agencies, private organizations and individuals. They are mostly written to promote the products and services of the company for which it is written and address an event not only to the media but to the general public.
The PR must be written in a way used by journalists to write a news article. Lot of people is not aware from this fact and as a result PR sound like advertisements only instead of making a significant impact. It must be remembered that PR are written to promote the importance of a particular event and it should be in the tone that you are selling something. The PR should be written in a very objective language and if you are assign with this responsibility some crucial tips will work out for writing a competitive PR.
You must follow a particular template when you start writing a PR. When you are going to send the press release via email you must be sure that you are using the company letterhead of the organization. You must mention the date on the left hand side of the PR before you start to write the actual content. You have to write it for the immediate release and if you are interested for its publication in the later date you must mention it in the press release date. The headline of the PR is very vital and it should be objective and eye catching and the title should be such reader is attracted to must read it.
After developing the headline you can start with the actual content requirements of the press release. In the first paragraph you must mention the basic facts about the event and it is known as the introduction paragraph in writing the press release. You must answer the questions like where, what, when, why and how about the event. In the next paragraph you can mention the details about the event and then you can add few quotes by the people that will enhance the interest of the readers. You must not mention your personal point of view in the press release. After you have finished with the main body then you can write all the information about your company and you can mention the history, products and one to two lines. Then at the end you must mention the pound single three times (###) at the end of the text.
