Who else is struggling to pick an auto responder service? Are you pretty sure you need one, just don't know which one to choose? Are you pretty confident that relationship marketing is the direction you want to take your business, and now just need to follow through?
First of all, CONGRATULATIONS! The truth is, the day most online businesses change, is the day they incorporate some sort of automated relationship marketing element, that allows you to leverage work you do TODAY... for weeks, months or even years to come in the future. For example, emails you write today... if programmed into your follow up sequence, will be going out on autopilot for as long as you leave them in.
The SECRET to really automating your business?
In my view, it's taking advantage of these inspired moments of and those bursts of creativity... and CAPTURING them forever as part of a conversational content campaign! Get inspired today... put that thought in a marketing message to your list, and watch that message go out to new subscribers for years, and allowing your authority, expertise and ENTHUSIASM for your niche, topic or industry to shine through forever.
The KEY to choosing an auto responder service?
I'm going to say something here that may surprise you... but it's super easy to understand:
Keep it simple. Don't sweat the small stuff when selecting a service, and don't over think features and elements that you don't understand, and will probably never use.
For example?
All auto responders have basically the same feature set, underlying architecture and approach. There really isn't all that much difference between them OTHER than THIS:
What YOU care about is deliverability. (that is the ONLY real factor that differentiates an extraordinary email service versus one that is all SIZZLE, and no steak)
And that is much more about reputation, and power and presence that your provider has in the marketplace, and much "trust" they've earned with the ISP's.
I don't care how many bells and whistles a "new" email auto responder provider promises... if your emails DON'T get delivered, you are losing leads, money and business, PERIOD.
Also, remember that most email auto responders allow you to back up or save your lead data, everyday. It's YOURS - you've earned it, and you've build the list, so make sure that the service you choose, gives you that ability. If you don't like them? Very simple. Take your leads... and change services and you won't miss a beat.
In conclusion?
Email automation is the KEY to creating a community in your sleep. People hitting your site, sign up page, or blog will be opting in to your list, quite literally... 24/7 once you have an inducement in place, and a form for them to use.
The key is, once you've elected to start building relationships using email marketing, to just DECIDE on one. Make sure they're reputation is good, and that people that have a name in the industry are using them. (as if folks with BIG lists are not getting their email delivered, believe me... they'll change to a NEW provider in 24 hours or less, I promise!)
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