Many first time authors have the best stories written in their minds. All they have to do is sit down in front of the computer and start firing away on the keyboard. But more often than not, their time, productivity and drive to produce something gets drained by spending countless hours on Facebook or some other flimsy excuse. Often, the whole venture bogs down before it is even started because the authors get caught up with details like book marketing when all they have to do is simply start writing.
Despite the proliferation of information available over the Internet, books will always have a special place in society and history, particularly in terms of reliable information. With the advent of e-readers and tablets, reading materials are more accessible for readers. Instead of going through the traditional means of writing, marketing and distributing written works, many authors-even those with a couple of published titles tucked under their belts-have turned to ebook promotion to generate buzz for their work.
Perhaps, one of the greatest examples of successfully marketing an ebook is Adam Mansbach and his book "Go the F to Sleep." The idea for the book started out as a joke Facebook post as the author lamented his difficulty in getting his daughter to sleep. The post elicited positive response from Mansbach's friends that he started to actually write a book that many have dubbed as a bedtime story for adults. The author then got his friend Ricardo Cortes to illustrate the book and soon after pitched it to Akashic Books.
For all intents and purposes, the success of the book was hinged on virality. With its own quirky charm, an advanced PDF copy of the book was passed along to a small circle of booksellers until the buzz for the book snowballed. Before the actual release of the book, it enjoyed a meteoric rise in Amazon.com's bestseller list.
Mansbach's success proves that digital technology and social networking sites are a boon for authors. More and more book readers are shifting their attention to Facebook pages and blogs to see what books they should read next. A positive response that readers and reviewers from niche blogs can give a book, whether it is in print or digital format, is the necessary impetus it needs in terms of promotion. This also means that you do not have to spend a massive amount of money on platforms that are outdated or which no longer work.
IgniteYourBook provides marketing resources and programs that is helpful in advertising or marketing your book.
